FOR IMMEDIATE RELEASE

FIRST MAJOR BODYBUILDING FILM SINCE SCHWARZENEGGER'S "PUMPING IRON" KICKS OFF WORLDWIDE TALENT SEARCH

"No Pain, No Gain" with Gold's Gym and Charles Atlas Seeks Hard Bodies to be Part of Film and Bodybuilding History

SAN JOSE, Calif., September 16, 2003 - "No Pain, No Gain," the first major feature film focused on the art of bodybuilding since "Pumping Iron," the 1977 classic documentary that launched the career of Arnold Schwarzenegger, opens a worldwide talent search for physically fit people to appear in a major scene of the film, it was announced today by producer/director Samuel Turcotte. Sponsored by Gold's Gym and the Charles Atlas Corporation, the talent search will run through October 3, 2003 and is open to men and women of all ages, sizes and shapes, including bodybuilders, fitness and figure models and everyday people in good shape. Details and application forms can be found at npngtalentsearch.com or through the movie's official website no-pain-no-gain.com. Submissions are being accepted online or by mail.

The talent search will be judged by Turcotte, "No Pain, No Gain" star and renowned bodybuilder Gus Malliarodakis and the film's co-star and IFBB Pro bodybuilder Dennis Newman. The panel of judges will choose 21 finalists in seven different categories, including male bodybuilding, male fitness, female bodybuilding, female fitness, female figure and male/female other, who will be invited to audition in person. The winners and finalists will be cast as featured extras with a number of others cast as background extras. In addition, the winners and finalists will have their picture and profile featured on the "No Pain, No Gain" website and will receive various prizes from the talent search sponsors.

"We are thrilled to sponsor this worldwide talent search as a way to allow bodybuilding fans and fitness enthusiasts to participate in the making of the film," said Jerry McCall of The McCall Gym Group, Gold's Gym premiere Northern California franchisee.

"We are looking for a diverse group of people possessing a special combination of charisma, on-camera appeal and a positive attitude," said Turcotte.

Produced by Zukor Pictures, "No Pain, No Gain" stars renowned bodybuilder Gus Malliarodakis as Mike Zorillo, a highly intelligent former state champion bodybuilder who has become obsessed with his scientific research and, has consequently let his world-class physique go. Determined to introduce his new ideas to the world, Zorillo journeys to the mecca of bodybuilding, Los Angeles, to prove himself.

Additional sponsors for the "No Pain, No Gain" worldwide talent search include Prince Harrison's Optimum Fitness, Lana's Egg Whites, Performance Sports Care, Glo Tanning and Fitness Enterprises.

About Zukor Pictures

A division of the film and music production company Zukor Entertainment, Zukor Pictures is headed by entertainment and technology executive Samuel Turcotte. An award-winning filmmaker, Turcotte is also senior partner manager of digital media and wireless at Sun Microsystems. Turcotte and his work have been profiled in "Business Week," "The Wall Street Journal," "Videography" and "Electronic Media." For more information, visit zukor.com.